Rhetorical Analysis can be fun...

Upon hearing about our RAP or Rhetorical Analysis Project, I honestly thought about how dull and boring this thing was going to be. And I doubt I am the only one. As more detail was delivered to us about this project, I soon realized that it wasn’t going to be entirely terrible. It is giving us a chance to actually go some deep work through the analysis of things that people usually over look. Yes it was going to be hard and tedious work, but I soon found that it could be mildly entertaining as the following commercial shows.



This commercial is a wonderful example of humorous rhetoric. They get the viewers attention simply through laughter. The sales pitch here is simply to sell beer. And I’m sure that most readers can agree when I say that beer commercials have set a precedent of hilarious commercials. Just look at the commercials during the Super Bowl. It is practically a comedy showdown of who has the funnier commercial. I personally favor any of the Bud Light ads this year.
That being said, this is a relatively simple commercial to analyze. At first, I thought it might have been a tooth paste ad with all the brushing. I feel like this kept interest in the commercial because most of the viewers wanted to see where they were going with the commercial. Then it cuts to a typically looking group of men, sitting around playing cards. This scene can appeal to many of men around the county who do the exact same thing with their friends. The punch line really sells the commercial because of how unexpected it is. The man is in total disbelief at how wonderful and full of taste this light beer is that he decides to make a ridiculous bet…. Which he loses, miserably.
I honestly laughed out loud when I first saw this commercial for 2 reason. 1, the obvious joke that is being made here. And 2, the fact that I can see my friends and I making similar crude joke, but not actually following through. The rhetoric in this commercial does just that because of the fact that it plays to the crowd that usually takes part in a scene such as this(getting drunk with your buddies). It is fun to sit back and make jokes with your friends and this beer companies wants these viewers to do just that by buying their beer, drinking it, and sitting around making jokes about how funny this commercial is.